Short Pump Style: RVA Fashion Week Returns to Short Pump – A Recap

The kickoff event for this year’s 4th annual RVA Fashion Week took place this past Sunday at Short Pump Town Center.  Sponsored by Downtown Short Pump, the fashion show drew large crowds with fashionistas, moms, guys, and families all gathered together with one thing on their minds – fashion.

The prep for the show began hours earlier than the listed time for fans with the models in hair and make-up by 9:00 a.m.  Over the course of the next several hours the models trickled in and quickly settled down to wait for their fittings.  The artists had their hands busy teasing, straightening, and curling hair, all while downing Venti Starbucks drinks to fuel their day.  The scene was one of controlled tension as the organizers kept a tight rein on the models – who was wearing what, who needed to get their hair curled, who needed to try on clothes – but there was a buzzing sense of fun as models laughed, shared their nervousness over walking the catwalk, and compared outfits.

By 2:00 p.m. the former Miss Universe and Richmond Raiders PR spokeswoman welcomed the crowd to the event.  She introduced the “pre-show” entertainment to the crowd and they took in a little Richmond Raiders action – cheerleaders with bright blue pom-poms and silver sparkly boots took to the lawn for a dance routine and several players took to the runway in their jerseys.  It wasn’t exactly fashion, but it was fun.  A waitress from Firebirds was on hand giving out samples of their delicious lobster cheese dip and the front row seats began to fill and other sponsors 103.7 The River and Hot 100.9 provided the music.

The first looks sent down the runway were from Ann Taylor and were spot on with the hot spring and summer trends – a tight scuba-like dress with the perfect neon POC necklace (fashion-speak for Pop of Color), lots of patterns, and bright colors.  One after the other, Cache, Bevello, South Moon Under, and Delia’s looks came out featuring other great trends such as tribal print, maxi dresses, and more POC in everything from pants, bags, blazers and shoes.  Other line-ups included Dillard’s, Macy’s, Saxon Shoes and Everything But Water, with each new clothier featuring the store’s take on summer trends and appealing to teens, young adults, mature women, and even the younger set.  As the show progressed, the models loosened up and several threw out kisses to the crowd at the end of their runway walk.  The show really took off when the male models came out; decked out in shoes, Buckle jeans, fedoras, and little else.

The “flood” (model-speak for the last runway walk) was met with cheers and clapping as all of the models walked again in their last looks.  The show’s coordinators also took a walk, earning rightful recognition for all of the hard work they’ve poured into the show for the past several months.  And of course a fashion event wouldn’t be a fashion event without the who’s who in fashion blogging being in attendance: Lindsey of RVAFashionista; Larissa, editor of From the Runway to RVA; and beauty bloggers Jayme and Mendi of Her Late Night Cravings.

Photos of the event can be seen below.

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Be sure to check out for all of the week’s events.  If you’re a West Ender attending any of the shows, don’t forget to cc: @shortpump or @chicstripes on Twitter with your RVA Fashion Week related news!  

Sydney Page Lester is an almost 30 year old with a Masters in Social Work, fantastic husband and an eye for sequins. In addition to working full (and part) time, she keeps DTSP updated with all things fashion and can also be found at ChicStripes, her personal blog full of daily outfits, styling tips and the best way to wear thrifted items. Email her or send a tweet to @chicstripes.