Chuy’s Richmond located in Short Pump, is planning to celebrate Chuy’s Green Chile Festival, a 25-year tradition started by the Austin, TX-based restaurant. Chuy’s will celebrate the Green Chile Festival by following the journey the green chile takes from the farms in Hatch, New Mexico, all the way to the plate.
In 1989, Chuy’s founders traveled to the “Chile Capital of the World,” Hatch, New Mexico in search of the perfect pepper. The unique climate and rich soil of the Hatch Valley, not found anywhere else in the world, are key to this green chile’s legendary flavor.
Each spring Chuy’s contracts with farmers in the Hatch Valley to grow over one million pounds of chiles for their restaurants. When the green chiles ripen in August, Chuy’s sends a team to New Mexico to bring back them back for the festival.
“Green Chile Festival is a huge part of the culture at Chuy’s. It’s our opportunity to showcase the one-of-a-kind flavor of the green chile, and the only time of the year we introduce new menu items,” said Frank Biller, Vice President of Operations for Chuy’s.
Chuy’s will be introducing a menu of seven green chile-inspired dishes during the three-week festival, including New Mexican Rolls, Hatch Valley Chicken Enchiladas and Tacos al Pastor. To cool down the palate, Chuy’s will also feature a new Southern Niño frozen margarita made with Southern Comfort Cherry and the Forbidden Rita, a margarita made with Angry Orchard Hard Cider and served on the rocks.
During the festival, guests will be treated to giveaways, such as a commemorative button and green chile themed travel postcards. A limited edition Green Chile Festival T-shirt will also be available for purchase. Guests are encouraged to join in on the road-trip fun by visiting their local Chuy’s and taking a picture in front of a unique “road side attraction” or by taking a picture of their favorite Green Chile Festival food item and posting it to Instagram with #CHUYSGREENCHILEFEST for a chance to win Chuy’s for a year.
Chuy’s Green Chile Festival will be held at Chuy’s Richmond from Monday, August 19 through Sunday, September 8. The restaurant is located at 11229 W. Broad Street,