2nd Annual Heart The Arts Festival Returns to West Broad Village This Weekend


The Children’s Museum of Richmond  and The Cultural Arts Center at Glen Allen partnered last year to throw the first Heart the Arts Festival in Short Pump, aiming to highlight arts and cultural offerings in western Henrico. The event was a resounding success by all accounts and returns on June 24th as the 2nd Annual Heart the Arts Festival.

The festival is held at West Broad Village in Short Pump where a block is closed to traffic, allowing for visitors, vendors and activities to spill into the street. This year, the festival will again include artists doing demonstrations, a wide variety of art activities, music and dance performances, yard games, delectable food offerings and the entertaining watermelon eating contest.

“We had an inkling last year that the Short Pump community would really enjoy an arts festival and we found we were right when more than 1,000 people showed up for the first one,” said Karen Coltrane, CMoR’s president and CEO.

“We love this concept because it promotes two ideas we are passionate about: that the arts are important to the development of young minds and that relaxing, quality family time is just as important.”

Both CMoR and the Cultural Arts Center offer a variety of arts-focused experiences throughout the year that, between the two organizations, cover the lifespan. CMoR’s signature Art Studio is a centerpiece at all three locations offering children the opportunity to create in a hands-on, undirected manner with an array of materials. The Cultural Arts Center offers art classes for adults and teens as well as a year-round calendar of music and dance performances. Both organizations regularly incorporate education about cultures from around the world.

“The Cultural Arts Center is happy to partner again with CMoR to bring this wonderful festival to western Henrico for the second year,” said K Alferio, president of the center. “Last year’s event showed us just how much this community appreciates the arts, and when our two organizations work together, we cover the interests and needs of art lovers in all age groups.”

This year artists Matt Lively, world famous squiggle artist and magnificent painter, and local muralist and illustrator Carolyn Shallmo are participating in the event. Organizations and community partners like the Richmond SPCA, Latin Ballet of Virginia, RVA Hoop Lovers and Theatre IV add plenty of entertainment to the day. Local retailers and vendors offering activities and wares include Whole Foods, Sweet Spot, All Fired Up, Dave and Buster’s and many more.

The Heart the Arts Festival will be held at West Broad Village, just outside of the Children’s Museum, from noon until 5:00 p.m., and is free to the public. Both organizations will conduct demonstrations of their art classes for children, teens and adults, and provide information about their summer camps.

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